Your money, year by year
KES 199,000 to plant one acre. Deepest cash dip of KES 280,200 in year 2. Break-even in year 6, then KES 173,000 net a year at maturity (base case).
Plant coffee with real numbers.
33 pages of Kenya costs, yields and payouts. Four outcomes per acre, rent vs buy, and a 12-month plan.
Coffee is paying Kenyan farmers again.
KES 41Bearned at the Nairobi auction in the 2025/26 season
KES 103-162paid per kg of cherry, against an 80 shilling floor
5 daysto get paid under the new system, down from up to 6 months
800,000smallholders already growing it, across 35 counties
Sources include Kenya News Agency, The Standard, The Star and Food Business MEA. Full list in the guide.
Four mistakes that sink new coffee farms.
Each one is covered in the guide with the number attached, so you catch it before it costs you.
Get the guide12-15 yrs
The lease you actually need.Trees take 3 to 4 years to pay. On a 5-year lease the numbers turn negative.
KES 77k
Lost per acre, every year.That is what joining a cooperative that pays KES 30 less per kg costs you at base yield.
4 years
Of cash to fund up front.Running out of money before the farm feeds itself is the main reason new projects stall.
1.0 kg
Per tree is the floor.Below it you do not even cover running costs at KES 110 per kg. The guide shows how to aim for 3.2.
Everything from land to payout, in one guide.
Where to grow
Altitude, rainfall and soil by region, a site-visit checklist, and how to choose between SL28, Ruiru 11 and Batian.
Rent or buy
About KES 320k per acre to lease against KES 2.28M to buy.
Who pays you, and how much
How to pick a cooperative, read its audit, and follow your cherry to your payout.
A 12-month plan
From first budget to planted block: what to do each month, who to call, and 20 tips from top-quartile farms.
Flip through real pages.
Five pages straight from the PDF. Tap one to enlarge it.
Try the numbers on your own acres.
Pick your acreage and how well the farm is run. These are the guide's own per-acre results, including the bad one.
- Cash you need at the lowest point (before land)
- -
- Net profit per year at maturity
- -
- Back in the black
- -
Per-acre results multiplied by acres. They leave out land, your own labour and, from about 4 acres, a foreman. In 6,000 simulated acres, 91% beat an 8% real return. About one in ten did not.
Get the guide
The guide shows how every one of these numbers is built, so you can swap in your own.
Is this guide right for you?
Read it if
- You want to lease or buy 1 to 10 acres and plant coffee
- You already own land and want to know what it can earn
- You are choosing between counties or cooperatives
- You want a plan built on real costs, not motivation
Skip it if
- You need income within 2 years from a new planting
- You cannot tie up money for 5 years or more
- You want a guaranteed return. No farm offers one, and the guide says so
KES1,499
One payment. No subscription.
- 33-page PDF, 15 chapters and an appendix
- 24 charts and figures with the full cost and ROI model
- Every number labelled as sourced or modelled
- Reads well on a phone, works offline once saved
Planning to plant in the March to April rains? Seedlings should be ordered 3 to 6 months ahead, so the window is open now.
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7-day refund. If the guide does not help you decide, tell us and we return your money by M-Pesa.
Questions before you pay.
Is this a course or a book?
It is a 33-page PDF guide you read at your own pace. No videos, no logins. Open it on any phone or computer.
I do not own land. Can I still use it?
Yes. Leasing needs far less capital than buying, and the guide lists the lease terms to demand: length, rent, who owns the trees, and what happens if the landlord sells or dies.
Does it cover my county?
It covers the Mt Kenya and Aberdares belt, the Rift Valley, western Kenya, Kisii and the lower eastern zones, with what to check in each one before you buy or lease.
Where do the numbers come from?
Market figures come from published reporting. Yields and costs come from a transparent per-acre model. Every input is marked as sourced or modelled so you can replace it with your own plot data.
Is this financial advice?
No. It is a planning guide. Confirm prices, laws and farming advice with your cooperative, the Coffee Directorate and KALRO before you commit money.
How do I get it after paying?
Send your M-Pesa confirmation message on WhatsApp. We reply in the same chat with the PDF once the payment shows.
Start with the numbers, not the seedlings.
One payment of KES 1,499. Less than 1% of what a single acre costs to plant.